A Marketing Plan for  Dunsmuir, California
The Dunsmuir Media Group was established
after a five year search for a small California
town with environmental splendor and
untapped tourist potential.  
1 - Problems

Describes economic conditions in Dunsmuir and critiques previous
marketing efforts.  


2 -  Marketing Campaign

Outlines long-term strategy and specific tactics for marketing Dunsmuir in
the future.

3 - Consumer Demographics:

Describes most likely target audiences of Dunsmuir marketing.

        3.1 -  Destination Tourists

         3.2 :  Impulse Tourists

         3.3:   New Residents

4 - Conclusion
October 6, 2008
This document is intended for the internal
use of the community of Dunsmuir.  
Republication is prohibited.